Raffi Khorchidian's Blog

There’s a moment every skier remembers—the first time they leave the groomed trail behind and slip quietly into the trees. The noise of the resort fades, the predictable rhythm of carved turns disappears, and suddenly, everything feels more alive. “Into the Trees:...

There’s something transformative about stepping into the mountains. The air feels sharper. The noise of everyday life fades. Time slows down. Whether you’re skiing down fresh powder, hiking through alpine trails, or simply standing at a scenic overlook, the mountains...

Everyone who skis long enough will fall. Not the graceful, cinematic kind either—but the awkward tumble where skis cross, poles scatter, and you lie there for a moment staring at the sky, wondering how gravity won again. Falling is not a failure on the mountain. It’s...

There’s a moment every skier knows—the quiet anticipation at the top of a slope, the crisp bite of winter air on the face, the rhythmic sound of skis shifting beneath you. Then comes the drop. Gravity takes over, your edges engage, and the world narrows into one fluid...

When most people prepare for a ski trip, the first thing they think about is the skis themselves: length, bindings, maybe even wax. But ask any experienced skier and they’ll tell you — your clothing is just as important as your gear. Having the right ski clothing...

For decades, skiing has been synonymous with chairlifts, groomed runs, and bustling alpine resorts. But in recent years, a growing number of enthusiasts have traded the lift lines for untouched snow and solitude. This shift is fueling the rise of backcountry ski...

More Than a Sport—A Way of LifeFor those who ski, it’s more than just a winter activity—it’s a calling. There’s something deeply personal about strapping on your skis, breathing in crisp alpine air, and gliding down a snow-covered slope with nothing but the mountain...